Projects
Christal Cori - Wrote content for website, developed biography and created event collateral. Strategic networking to expand the reach and educate people about her proprietary system of treating lymphatic-related issues.
Summer Street Studio - Built brand, brainstormed names, created a strong foundation for growth, developed list of potential retailers that fit with the target demographic, suggested price points and packaging as well as unique value proposition. Devised strategy for launch.
Z&J Furniture - Researched product, located storefront with required traffic for short-term pop-up retail outlet, coordinated signage, social media and marketing efforts. Hired staff and developed relationships with realtors, stagers, interior designers and Welcome Wagon. Created thirteen events in three months to bring in customers and raise brand awareness. Coordinated transfer of remaining inventory to Lillian August.
Z&J International - Lead sales and marketing strategy, maintain social media, refreshed brand, created website, developed collateral and coordinated strategic networking.
Halo Studios - Developed Halo name and brand, website and brand, strategic marketing and networking and introduced potential tenants. Launched health and wellness businesses and created mutually beneficial partnership events with local organizations.
New Canaan Racquet Club (NCRC) - Enhanced marketing of NCRC via website, social media and client communications and ad hoc projects.
Dental Center of Huntington - Wrote content for Web site, maintained blog and Facebook page, developed on-hold message scripts, wrote employee manual and job-related information, coordinated marketing efforts and referral program. Wrote Dental Detective blog to educate patients about research and emerging dental health technology. Facilitated participation with PEARL network, Stemsave, salivary diagnostic studies and topDentists as part of brand differentiation efforts.
Nourish New Canaan - Created organization of over 250 people, wrote winning grant application to get food services director a scholarship to Institute for Integrative Nutrition (approx. $10,000), inspired removal of processed food, chemicals and preservatives from public schools, drafted first wellness policy, created wellness committee, established more opportunities for unstructured physical fitness and publicized health and human services campaigns to encourage exercise and install benches around New Canaan.
New Canaan Patch - Wrote a blog about topics of interest in the local community.
House of Metalworks - Guest contributor to blog.
Parent Connections - Provided strategic advice regarding positioning, promoting and pricing for new business. Created LinkedIn and Facebook page. Collaborated on marketing materials that accentuate the unique benefits of this parent enrichment program. Defined opportunities for growth through classes, speaking engagements and workshops.
New Canaan Public Schools' Wellness Committee - Convinced public school district to develop a policy, helped write policy and guidelines to jumpstart community nutrition and fitness, founding member of standing wellness committee.
Blossom Hill Foundation - Developed press release announcing launch of new fundraising campaign featuring logo and branding by a Norwalk graphic designer. Pitched the press release to local media.
New Canaan Community Nursery School - Created website to showcase the strengths of the school and establish what makes it different and special. Edited admissions materials. Brainstormed opportunities to leverage expertise in the greater New Canaan community.
71 Ocean - Positioned clothing brand and established a mission-driven start up.
New Canaan Community YMCA - Helped write grant application to facilitate cooperation amongst local organizations with an interest in community health.
Full Plate Cooking Lessons - Developed name and tag line to strategically position the brand.
Priority Wellness - Provided insight as to how to differentiate brand in a crowded marketplace.
eBeanstalk - Wrote article for newspaper to highlight credentials of pediatric occupational therapist and advisory panel member, Barbara Greenspan.
Whole Foods of Westport Advisory Board - Suggested how to better meet customer needs, developed strategies to position brand by publicizing extensive product safety measures and efforts to support small businesses.
Kappa Kappa Gamma Alumni Association of Fairfield County - Planned special events to attract younger members to make the membership more representative of the local alumni demographic.
Emory University Alumni Association - Brainstormed ideas to increase participation and fundraising.
